Discover Ways to Create Unique and Effective Customer Education

2017

Community education programs are a mainstay for investor-owned utilities, cooperatives and municipalities. Delivering K-12 outreach through educational programming makes a real impact. You form lasting connections with your community, influence energy usage behaviors and reach parents through the “trickle up effect”: educating K-12 students through in-school events and sitting back while they take that messaging home to their parents. With 40 years of experience in energy-related education, NTC has learned...

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How soon is too soon for recruiting skilled workers?

2017

There is a genuine and justifiable fear that in the not-so-distant future, major industries will be struggling to find skilled workers. Think about your utility and what it takes to make it function properly. Are there enough potential employees continually interested in being a part of your team? And if so, do they have the educational background to make the cut? Finding potential employees at job fairs, local colleges or...

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What do utility experts really think about their residential customer programs?

2017

Every utility, big or small, dedicates time, energy and money to customer education. Through our survey, conducted in partnership with Utility Dive magazine, we discovered that although utility executives believe that their educational programs are important, only 7% would describe their programs as “great.” One of the most powerful methods of community education is the K-12 school channel. When your utility delivers important messaging about energy efficiency, electrical and natural...

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Do you need a fresh approach to customer engagement?

2017

In the utilities industry, customer engagement is a must. The residential customer has high expectations when it comes to their electricity, natural gas and water suppliers. On the opposite side, utilities have certain needs that only the customer can provide. Your utility may have goals to reach in demand side management, switching residents to online billing, or customer participation in educational programs dealing with home energy audits, weather stripping, and...

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Find Out How Social Norming Can Unlock the Full Potential of Your Community Outreach Programs

2017

New York City, July 1977: during a brutal heat wave, a bolt of lightning struck a substation on the Hudson River at 8:37pm. But things were about to get even worse. Circuit breakers were tripped, lightning struck a second and third time, transmission lines were overloaded and soon the city’s biggest generator failed, plunging New York into darkness. In the blackout that followed, there were riots, looting and arson as...

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Discover One of a Kind Energy Efficiency Education (and What It Can Do for Your Utility)

2017

The utilities industry is in flux. Combatting climate change continues to be a global priority, renewable resources and energy efficiency technologies evolve at a rapid rate, yet many utilities still grapple with how to adapt for the 21st century. In a time of such uncertainty, keeping your customers up to date becomes more important than ever – but how can you be sure that your customer outreach efforts are effectively...

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Learn How Adding Creativity Can Spark Your Utility’s Education Program

2017

In a forthcoming 2017 Utility Dive survey, created by Industry Dive in collaboration with NTC, 53.5% of industry professionals surveyed claim that a lack of consumer interest is the greatest challenge to implementing residential customer education programs. As the utilities industry continues to transform at a rapid rate, how can your company make sure that your customer base stays engaged and informed about the latest energy-saving resources? The most effective...

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Residential Programs That Make a Difference

Program Marketing through School Activation – Part 3

2017

Creating a “win-win scenario” is usually the goal for businesses in any industry. What’s the best approach to satisfy your customers and succeed as a company too? Utilities put a lot of time, energy and money into residential programming with the goal of creating the win-win scenario. Often, the approach is incentive-based, providing rebates or cash for kilowatts. But offering customers more than money tends to get their attention. A...

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What’s your utility’s customer engagement strategy?

Program Marketing through School Activation – Part 2

2017

Most utility companies offer some sort of education and community outreach programming. Helping your customers make their homes more energy efficient or develop energy-saving habits is a worthwhile endeavor for the utility and the customer – and the way you present and market a program is as important as the program itself. To develop an implementation strategy that really pays off, examine the customer journey, lead with purpose, develop engaging...

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Program Marketing through School Activation

Program Marketing through School Activation – Part 1

2017

In the ever changing world of utilities, one constant is the customer. It can be frustrating that no matter how much good you do in your communities, some residential customers still resent having to pay for power at all. Engaging your customers and offering programs and incentives that benefit them and your company is crucial. So, how do you do it? NTC works with some of the biggest providers of...

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