How do you teach customers algebra if they don’t know how to multiply?

Utilities face an uphill battle in educating residential customers since very few of them understand what a kilowatt-hour is, let alone why they should sign up for a utility cycling program or why a rooftop solar installation could be right for them. What’s more, a “Utility Residential Customer Education” study, conducted through a partnership between NTC Corporate and Utility Dive, revealed that most utilities aren’t applying fundamental marketing principals to their residential customer education programs. Interested in learning more? Fill out the form to receive the white paper.

Utility Dive Report