NTC’s Whitepaper on Community Outreach ROI Shows You How to Get Results

In our whitepaper “Measure and Create Social Impact,” NTC founder Ward Eames discusses the importance of obtaining measurable results for community outreach programs – and ensuring that those results are as effective as possible.

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The Content

NTC founder and president Ward Eames discusses the lessons he’s learned about measurement and ROI in our latest whitepaper, “Measure to Create Social Impact.” This through analysis outlines the best practices for conceiving and implementing a system of actionable evaluation, including:

  • The importance of the K-12 school system in connecting to and engaging with communities
  • The five basic categories of school outreach that create social impact
  • Desired outcomes or goals for organizations implementing a school outreach program
  • The six components of evaluating social impact that are essential to an evaluation system

Our Approach

Since 1978, NTC has been bringing some of the most creative and impactful educational programming to schools throughout the country. In this latest whitepaper, NTC founder Ward Eames relays lessons he’s learned over the last four decades about measuring and evaluating ROI. The measurable results tabulated over that time have proven invaluable to our clients in evaluating the success of their programs and have also presented clear and beneficial lessons about the efficacy of K-12 program – many of which are outlines here.

Key Takeaways

By detailing some of these findings, we hope to make it clear that ROI for community outreach programs can in fact be quantifiably measured, and that developing a system of evaluation at the start of such a program can ensure greater success. Over the last 40 years of compiling and evaluating data for some of the largest STEM organizations in the country, certain takeaways have become clear, including:

  • School outreach is an inherently cost-effective and measurable type of community program
  • The five basic categories of school outreach all come with varying strengths and shortcomings
  • The desired outcomes of investing in K-12 school outreach for STEM organizations range from workforce development to reputation management to program marketing and more
  • An “education audit” is a necessity that evaluates the six components of creating social impact to determine a program’s effectiveness
  • Determining specific goals and accomplishments varies from one organization to the next, but it’s important for all of them to immediately establish a system for analyzing results

It’s become clear that organizations interested in STEM education rely on community outreach to inspire innovators, develop the workforce, engage communities and increase awareness about new developments. Consensus about the exact methods for evaluating and ensuring the success of those outreach programs has not yet been reached. We hope our newest whitepaper provides an overview to delivering the most effective ways to measure and evaluate educational programs in the STEM disciplines.

For more information on NTC or NTC related programs and capabilities, contact us at [email protected]