Our video series The Mummy Gets Schooled continues as our hero, a 3,000-year-old mummy, visits the wise (and testy) cat goddess Bastet. Naturally he is concerned about his millennial son’s future when dealing with health insurance and the temptation to save money by self-diagnosing from online information. This short video is an example of delivering humor, storytelling and creativity, ensuring that messages are engaging and memorable for audiences.
Shot in our Minneapolis studio, The Mummy Gets Schooled series transplants an ancient Egyptian mummy to modern-day situations impacting the health industry – in this case, the concern that younger generations will be left behind in the face of changing healthcare coverage and a glut of health opinions and homespun remedies available online. The Mummy Gets Schooled is an example of cost-effective but innovative video production. Much like our in-school theatrical performances, they are scripted to be entertaining while emphasizing primary pieces of information. The theme of negative stereotypes concerning millennials’ interaction with the health and wellness industry is conveyed through comedy and storytelling.
Negative opinions about millennials seem to pop up again and again when long-established businesses try to adapt to this huge group of present and future customers. But acknowledging these negative stereotypes as a hindrance to engaging the patients and customers in your community is necessary to effectively reach one of the health industry’s largest target demographics.
Getting millennials on your side may not be easy, but it’s essential for health promotion. Using creativity and storytelling appeals to all audiences, including those “right-brained” viewers who respond subjectively and impulsively rather than analytically. In a modern world dominated by media, using stories and characters to inspire audiences can get the greatest results out of your health organization’s community outreach and health education programs.