NTC Ed Talk about Measuring Social Impact


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In our whitepaper “Measure to Create Social Impact,” NTC founder Ward Eames discusses the importance of obtaining measurable results for community outreach programs – and ensuring that those results are actionable.

The Content

NTC founder and president Ward Eames discusses the lessons he’s learned over his 40 years about measuring and achieving ROI as it relates to community outreach programs in our latest Ed Talk whitepaper, “Measure to Create Social Impact.” This thorough analysis outlines the best practices for conceiving and implementing a system of measurable evaluation, including:

  • The importance of the K-12 school system in connecting to and engaging with communities
  • The five basic categories of school outreach that create social impact
  • Desired outcomes or goals for organizations implementing an outreach program of any kind
  • The six components of measuring social impact that are essential to an evaluation system

Our Approach

Since 1978, NTC has been delivering the most creative and impactful outreach programs on behalf of its clients. In this latest whitepaper, NTC founder Ward Eames relays some of the lessons we’ve learned about measuring and evaluating ROI over the last four decades. The measurable results that have been tabulated over that time have proven invaluable to our clients in evaluating the success of their community outreach programs, and have also presented clear and beneficial takeaways about the efficacy of K-12 health and wellness outreach – many of which are outlined here.

Key Takeaways

By detailing some of these findings, we hope to make it clear that ROI for community outreach programs can in fact be quantifiably measured, and that developing a system of evaluation at the start of such a program can ensure greater success. Over the last 40 years of compiling and evaluating data for some of the largest health organizations in the country, certain takeaways have become clear, such as:

  • School outreach is an inherently cost-effective and measurable type of community outreach
  • The five basic categories of school outreach all come with varying strengths and shortcomings
  • The desired outcomes of investing in K-12 school outreach for health organizations organizations expand well past health education. They include workforce development, public relations and program marketing
  • An education audit is a necessity that uses the six components of creating social impact to determine a program’s effectiveness
  • Determining specific goals and accomplishments varies from one health organization to the next, but it’s important for all of them to immediately establish a system for analyzing results

It’s become clear that health organizations rely on community outreach for health promotion. But outreach can also be used to improve public relations among patients and customers, engage communities, and increase awareness about new developments in health and wellness. But the exact methods for properly evaluating and ensuring the success of those outreach programs aren’t always clear. We hope our newest Ed Talk whitepaper provides an overview to delivering the most effective educational programming possible.