NTC Video: Millennials are Customers, Not a Mummy’s Curse


In “The Mummy Gets Schooled” video series we have a little fun looking at important customer engagement issues. In this episode, our hero, a 3,000 year old mummy, expresses concern for his son and how his worldview as a millennial will color his experience as a residential utility customer. He has to deal with a particularly testy cat goddess in his search for answers in this quick and quirky video. (Running Time: 3:44)

The Content

NTC believes in presenting educational concepts in creative ways. In our video series “The Mummy Gets Schooled,” we explore a variety of subjects through short video clips that aren’t meant to completely enlighten the viewer but instead plant the seed of an idea to think about, hopefully providing a laugh at the same time. In this episode, our hero, a 3,000-year-old mummy, visits the wise (and testy) cat goddess Bastet, seeking guidance for his millennial son.

Like every industry, utilities provide service to millennials – the largest living generation, by population. Millennials’ connection to technology and devices, interest in social causes, and sometimes their suspicion of big business, make them a unique set of residential customers. In this episode of NTC’s popular comedy video series, we discover that millennial issues were a concern in ancient Egypt too.

Our Approach

We’ve shot over a dozen of these videos, focusing on different topics for the different industries we serve. When preparing these videos, we ask ourselves three questions:

  • Is it a subject that applies to our target audience? Because we want our content to be relevant.
  • Does the script make us laugh? Because if it does, we have a chance of making you laugh.
  • Does the mummy costume need some Febreze? Because hot lights and guy sweat.

Shot in our Minneapolis studio, “The Mummy Gets Schooled” video series drops an ancient Egyptian mummy into scenarios that allow for humor but hopefully make the viewer think too. In this case, we address the fact that many industries are still trying to find ways to reach the millennial generation — a group that has a very different worldview when compared to Baby Boomers.

Key Takeaways

Millennials are frequently stereotyped by some industries and advertisers. In many instances, this viewpoint comes from a lack of shared experience. It’s a generation that interacts effortlessly (and sometimes it seems, exclusively) with technology. They take care of business on gadgets, instant satisfaction is often one of their basic expectations, and they are increasingly aware of social causes and appreciate it when the businesses they deal with strive to be socially aware as well. It’s important for utilities to adapt to this group of energy consumers and present effective solutions to this influential generation’s specific issues.