NTC’s whitepaper “Measure to Create Social Impact” is an in-depth look at the best practices for measuring the results – both qualitative and quantitative – of community outreach programming. Since founding the company in 1978, NTC’s President, Ward Eames, has led a team dedicated to the creation of impactful educational programs for banks, credit unions and government agencies across the country. We are committed to evaluating and measuring the results of every campaign delivered.
NTC is a premium provider of effective customer outreach programs with a proven system of measurable evaluation. This whitepaper includes valuable information on:
- The importance of the K-12 school system in connecting with communities
- The five basic categories of school outreach that create social impact
- Desired outcomes or goals for organizations implementing an outreach program
- The six components of evaluating social impact that are essential to a measurement system
The NTC approach to educational programming has been tried and tested over our 40 years of working in schools across the country. Each year, thousands of schools and over a million students benefit from these programs. Our finance clients also benefit from the community connections that are made and the measurable ROI on each campaign.
Our approach to K-12 education has always been to create in-school experiences that make a difference in the lives of educators, children and their families. Our clients and their communities have embraced NTC’s work and the measurable results of our programs have proven invaluable in evaluating the success of each campaign. In this whitepaper, Ward explores the NTC process of obtaining measurable ROI from impactful community outreach programming on behalf of our finance clients.
At NTC, we know that ROI for community outreach programs can in fact be quantifiably measured. Over the last 40 years, we have worked for some of the biggest names in the world of finance, and from the very beginning we have provided our clients with detailed metrics and proof of ROI. We believe that:
- K-12 school outreach is a cost-effective and measurable type of community outreach
- There are five basic categories of school outreach and each have specific benefits and drawbacks
- Financial organizations invest in K-12 school outreach for a variety of reasons including image enhancement, program marketing, internal and external mandates, philanthropy, and more
- An education audit is an excellent way to evaluate the components of your programs and effectively create social impact
- When planning and implementing any community outreach programming, it’s important to establish a system for analyzing results
Banks, credit unions and government agencies invest in community outreach and education for a number of reasons, but in many cases, it is difficult to fully measure the results of these programs. Our whitepaper provides valuable insight into NTC’s process for creating programs that make a difference in your community while evaluating the results.