| 2018

Download the Whitepaper The Content NTC’s ED Talk video and downloadable whitepaper are a great example of our approach to conveying information we think is relevant to our clients and potential business partners. In this edition, NTC Creative Director Jon Mikkelsen talks about the impact of educational theatre on K-12 students, and our process for implementing effective in-school theatrical programming on behalf of our utility clients. Jon oversees the creative...

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| 2018

The Content NTC believes in presenting educational concepts in creative ways. In our video series “The Mummy Gets Schooled,” we explore a variety of subjects through short video clips that aren’t meant to completely enlighten the viewer but instead plant the seed of an idea to think about, hopefully providing a laugh at the same time. In this episode, our hero, a 3,000-year-old mummy, visits the wise (and testy) cat...

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| 2018

The Content NTC’s whitepaper, “Measure to Create Social Impact”, is an in-depth look at the best practices for measuring the results – both qualitative and quantitative – of community outreach programming. Since founding the company in 1978, NTC Founder and President, Ward Eames, has led a team dedicated to the creation of impactful educational programs for utilities across the country, and the measurement and evaluation of results for every campaign...

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| 2018

Download the Survey The Content The 2017 Utility Residential Customer Education Survey, implemented by NTC in conjunction with Utility Dive is an in-depth look at residential customer programming. What works? What doesn’t work? What does the future hold? One hundred eight-seven utility experts weighed in and the results are in the comprehensive report, available for download here. NTC’s President and Founder, Ward Eames, presented the results of the survey at...

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| 2017

Residential education programs for energy efficiency and demand side management are a mainstay for electric utilities. Delivering K-12 outreach that makes a real impact will form lasting connections and improve the prosperity of your community and your organization. An effective strategy, though, takes more than providing a few energy saving tips to your customers. Inspiring students can assist your efficiency and safety residential programs by spreading positive messages to families...

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| 2017

Community education programs are a mainstay for investor-owned utilities, cooperatives and municipalities. Delivering K-12 outreach through educational programming makes a real impact. You form lasting connections with your community, influence energy usage behaviors and reach parents through the “trickle up effect”: educating K-12 students through in-school events and sitting back while they take that messaging home to their parents. With 40 years of experience in energy-related education, NTC has learned...

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| 2017

There is a genuine and justifiable fear that in the not-so-distant future, major industries will be struggling to find skilled workers. Think about your utility and what it takes to make it function properly. Are there enough potential employees continually interested in being a part of your team? And if so, do they have the educational background to make the cut? Finding potential employees at job fairs, local colleges or...

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| 2017

Every utility, big or small, dedicates time, energy and money to customer education. Through our survey, conducted in partnership with Utility Dive magazine, we discovered that although utility executives believe that their educational programs are important, only 7% would describe their programs as “great.” One of the most powerful methods of community education is the K-12 school channel. When your utility delivers important messaging about energy efficiency, electrical and natural...

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| 2017

In the utilities industry, customer engagement is a must. The residential customer has high expectations when it comes to their electricity, natural gas and water suppliers. On the opposite side, utilities have certain needs that only the customer can provide. Your utility may have goals to reach in demand side management, switching residents to online billing, or customer participation in educational programs dealing with home energy audits, weather stripping, and...

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| 2017

New York City, July 1977: during a brutal heat wave, a bolt of lightning struck a substation on the Hudson River at 8:37pm. But things were about to get even worse. Circuit breakers were tripped, lightning struck a second and third time, transmission lines were overloaded and soon the city’s biggest generator failed, plunging New York into darkness. In the blackout that followed, there were riots, looting and arson as...

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